NOW Foundation's Love Your Body Poster Contest Winners
NOW Foundation's Love Your Body 2011 Poster Contest winners have been announced. The winning entry looks nice, but there's no hint that it's possible to love a larger than average body. The images in winning posters from past years have been perhaps slightly more fat-positive. Maybe. A little.
Of course, that's not really the point. The point is that all women are taught to hate their bodies.
Hollywood and the fashion, cosmetics and diet industries work hard to make each of us believe that our bodies are unacceptable and need constant improvement. Print ads and television commercials reduce us to body parts -- lips, legs, breasts -- airbrushed and touched up to meet impossible standards. TV shows tell women and teenage girls that cosmetic surgery is good for self-esteem. Is it any wonder that 80% of U.S. women are dissatisfied with their appearance?
Women and girls spend billions of dollars every year on cosmetics, fashion, magazines and diet aids. These industries can't use negative images to sell their products without our assistance.
Well, I can get behind that. However, how much cooler would it be if the "Love Your Body" poster made it clear that larger or (better yet!) bodies of all sizes, shapes and abilities are worth loving?
The deadline for next year's poster contest is December 3, 2011. Details are here. NOW tends to choose artwork depicting thin to average sized bodies. Let's make sure that isn't because it's the only kind of entry they get.