Big Fat Facts Big Fat Index

Lame Commercial

So the other night my wife and I were watching a little live television (versus TiVo-ed television) and a commercial came on. It started with a man in a store of some sort stocking a low shelf. And suddenly a woman walks by in a bikini, pushing a shopping cart. She's thin and, uh, "stacked." The man practically drools as she walks by, and the woman has a huge smile on her face. I mean, who wouldn't? Who doesn't love shopping in swimwear?

But no, the commercial then changes a bit into... a NutriSystem ad. Doh! The whole thing is bad on so many levels. The Bikini Shopper turns out to be a mother of three. "People told me I looked good for having three kids... but that wasn't good enough for me!" So now she's in an ad that practically reads like a game of "count the stereotypes," all while selling a silly diet plan.

Frustrating stuff. I hope I wasn't the only one with this semi-violent reaction to this lame commercial.

243 People in Virginia are Obese | Shopping Discrimination

hojoki April 5th, 2005 | Link | Haven't caught that one yet;
Haven't caught that one yet; sounds repulsive. Just another dumb@ss ad created to appeal to the desperate and clueless. NuttySystem: Crap in a Can!
lildee April 5th, 2005 | Link | Yes, I was appalled when I
Yes, I was appalled when I heard that this woman actually was the mother of three kids, yikes, what kind of message is that sending to kids everywhere? Can u imagine as a kid seeing your mom on TV that way, being ogled? Can heaven forbid if one of those kids is a girl, we have the makings of an eating disorder in progress! Maybe it's just me, but I used to think that commercials were just annoying, now I think they are threating and misshaping our society. yikes.
strph April 5th, 2005 | Link | I just rolled my eyes at
I just rolled my eyes at this commercial. Shopping in a bikini? Riiiight. Yet another ridiculous diet commercial. My mom's comment, on the other hand, was, "I used to be that skinny when I got married. You could see my pelvis bones poking out like that when I walked. I was way too thin."
Micki April 5th, 2005 | Link | If you want to stay sane,
If you want to stay sane, turn off the tv! Read a book, get out of the house, go shopping, take a walk. Anything but stare at the idiot box and feel like the only women who matter wear size 2, and the rest of us are either invisible or disposable. Commercials and television shows get more outrageous every day because they know that people have short attention spans and will just flip the channel if they are not entertained. I doubt if many people will take this commercial seriously because there are so many diet ads that people tune them out. Guys will watch it just to see a woman in a bikini.
Terri April 5th, 2005 | Link | Jesus Christ but I HATE HATE
Jesus Christ but I HATE HATE HATE that ad. I would gleefully murder the bastards who came up with it. It's one of the STUPIDEST I've ever seen on TV. As soon as I see the bimbo in the bikini I hit the MUTE button and read a magazine or a book, just so I don't have to look at it. My question is--WHO IN HELL GOES GROCERY SHOPPING IN A BIKINI? No wonder TiVo is so popular...
MichMurphy April 6th, 2005 | Link | Damn, NutriSystem still
Damn, NutriSystem still EXISTS? Sometimes I think these things hang on longer than cockroaches after a nuclear holocaust.
Nanette April 6th, 2005 | Link | Yeah. I thought NutriSystem
Yeah. I thought NutriSystem was put out of business by Jenny Craig (JC food was tolerable but NS food was really crap--according to my sister) but NS seems to have revived with the rise of the so called obesity epidemic. There's that TV ad plus I've noticed some print ads in my area for that swill.
Casey242 April 6th, 2005 | Link | There's another ad about
There's another ad about some sort of food, or summat where this woman is putting clothes in a donation box, and a guy in a blue Mustang drives up. Woman is wearing a big sweater, and guy looks annoyed that he has to wait on her to get by. Suddenly woman takes off the big sweater to put it into the box, and reveals she's THIN underneath a now skin tight shirt. Then the guy starts drooling over her, and honks his horn to get her attn, and gives her this flirty look. Then the voiceover says summat about how the food, or whatever it is, will make you 'lose those pounds' *rolls eyes*
2DayIs4Me April 6th, 2005 | Link | Yeah, NutriSystem is
Yeah, NutriSystem is apparently alive and well. My Boss is dieting (down from a size 12 to a size 4) on cardboard NutriSystem junk food (which she has delivered right to the office, bleh). I see her eating her timy little container of 140-calorie prepackaged microwaved "lunch" every day and all I can think is, "DAMN I hope she decides she's small enough SOON; I can't stand how grouchy she's been since she's been dieting" a.k.a. starving herself. She's married & has 3 kids (one in college) -- I wonder if she was "inspired" by that commercial.
blissing April 6th, 2005 | Link | That little antsy dance she
That little antsy dance she does at the end of the ad cracks me up--she's thin, but so unattractive!
snowking05 April 6th, 2005 | Link | nutrisystem blows! I tried
nutrisystem blows! I tried it in the army and almost straved to death. and why in the hell was it so importent that she be in a bikini. also, if you noticed her before pic, I was wondering how plastic surgery this woamn has had.
siamesemeg April 6th, 2005 | Link | I thankfully haven't seen
I thankfully haven't seen it, but what typically a vile ad it seems to be. And now, I just have to echo Micki: turn off the television. If this stuff infuriates you, don't encourage the advertisers by watching. Get this junk out of your life and go read "Can't Buy My Love" by Jean Kilbourne, instead. She beautifully explains exactly what these ads do to us.
Micki April 6th, 2005 | Link | Thanks, Meg. I am now
Thanks, Meg. I am now making an effort to not only limit my tv viewing, but to surround myself with as many images of full-figured women as possible. I put a beautiful Renoir painting on my desktop of a curvaceous woman taking a bath. I'm rotating it with other pictures. I checked out the book Zaftig: The Case for Curves from the library and plan to buy it soon. It features art and quotes about average-to-fat women. The diet industry and the fashion industry are losing business, even though they are a long way from bankruptcy. That's why they're trying so desperately trying to get attention with these ridiculous ads.
Shyly April 7th, 2005 | Link | I haven't seen this, but it
I haven't seen this, but it sounds revolting for sure. Have any of you written to the company and the local television station to express your displeasure? I remember reading in several places that companies consider one letter received representative of some number of people who feel the same way - which is why letter writing campaigns can be so effective. Maybe I'm a nerd, but I write everytime I encounter something like that. If nothing else, it makes me feel better!
dragonlady April 8th, 2005 | Link | I haven't been on here in a
I haven't been on here in a while. Missed a lot. This commercial doesn't bother me. It's just plain stupid. That's the only reaction I have when I see it. My 13 year old son saw it the other night and just shook his head with that look on his face that said he found it pretty idiotic as well.
antidieter April 8th, 2005 | Link | I saw that commercial with
I saw that commercial with that guy eyeing her, first of all it shows that women are sex objects not human second it shows the prejudice of this world that thin is sexy and pretty and fat is disgusting, just look at what few movies are out there where there is a fat woman in there and all the guys are grossed out by it. ever seen the movie fridays when chris tucker, I think that is his name thinks he is meeting a beautiful thin janet jackson type and when he sees her he gets all flustered, making cold comments, such as you must be hungry you gotta be hungry, don't you call me don't you ever ever ever come over here, I will call you you don't call me. and another episode of bay watch where one of the life guards talks to this women on the phone and he loves the way she sounds and when they meet for the first time you see the shocked look in his eyes and she picks up on it and says if you don't want to go out with me I will understand, (holding a shameful look on her face) throughout this whole episode she is depressed and walking around the beach looking at all the thin things there feeling bad (you can see it on her face). the life guard guy starts to feel sorry for her and shows her kindness but that is far as it goes. so I am not surprised to see stuff like that in commercials afterall it is okay to be a 'racist" against fat people, and no one crys foul, there is no political gain from that. that commercial of teh man in the mustang staring (how rude!!!) and her smiling back at him, please people don't encourage these sexist guys by recognizing them when they show disrespect. they really should be ashamed of themselves for portraying a woman in a bikini like that, it really degrades women as objects for men's digusting filth then protraying them as humans. RR
Terri April 9th, 2005 | Link | Casey and antidieter, that
Casey and antidieter, that ad with the jerk in the Mustang eyeing the girl only after she takes off the oversized sweater is for V8 juice. I love V8 myself, been drinking it since I was a kid. And I've NEVER looked like her in my life. More advertising bullshit. I should know, I used to work in the accounting department of an ad agency. I got laid off due to downsizing in December. And I'm glad. The ad business is SO full of crap it would be funny if it weren't so damn pathetic.
mercurior April 12th, 2005 | Link | luckily we have an
luckily we have an advertising standards agency in the UK, if there is an advert thats wrong or whatever, we can put a complaint and they will examine it check it out, for false claims, and so on, and they can pull the advert from being shown.. its a pity there is none in america (that i know of).. but then again they would be completely inundated with complaints..

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.