Plus-Size Clothes - Chicken and the Egg?
Another great article on clothes for young, fat girls wonders why the selection is getting smaller why the market is getting bigger. (Truly, one for the market analysts out there.)
Before I dive in, take note: H&M, according to this article, is dropping its plus-size line. You might recall that designer Karl Lagerfeld was peeved that fat people might be wearing clothes he designed. That's noted in the article too, but H&M cites their connection with Lagerfeld - and low sales (!) - as reasons for leaving the market.
Now, any article on fat girls' clothing can't not mention Torrid; there was a law passed. So this one does and extolls its virtues but notes that its exclusivity might be bad because it kind of acknowledges that its customers are... fat. I presume the same thing goes for Lane Bryant et al, but Torrid's customers are probably a little more conscious of it.
The overall tone of the piece is positive, but draws the conclusion that because fat isn't fashionable, selling clothes to fat people isn't either. But for goodness sake, there is money to be made here hand over fist to the right companies. One note is that this goes for men's clothing, too - clothes for fat men are usually not that fashionable (think lots of denim and stuff that was hot around 1990) and definitely need attention too. [Several BFBers assisted on this one, so thanks!]