Blah. rebelle just pointed me to a Denver Post article about the Anti-Gym, a two-location gym whose owner has employed some extreme marketing tactics:
His bright-orange T-shirt says, "NO CHUBBIES" - and Michael Karolchyk means it. He hates chubbies - fat people, lazy people, muffins.
"I'm Polish," he says. "That makes me stubborn and mean. And I'm bald, so I can make fun of chubby people. ... You'll never get a hubby if you're a chubby."
He also throws cupcakes at chubbies at his health club, the Anti-Gym, with a spot downtown and a new one in Cherry Creek.
The gym includes a sauna that restricts people by body fat percentage, a co-ed shower, and lots of other ways to make you feel terrible if you're not buff. Sounds like a great motivator, and telling women they won't get a man unless they're thin is just a great, great message!
Today at 5 p.m. there's a staged anti-Anti-Gym demonstration in front of Cold Stone Creamery in Cherry Creek, supposedly organized by the Colorado Over-Weight Society, or COWS. Anti-Gym enthusiasts will stage an Anti-COWS demonstration.
Wow... just... wow. Set aside your anger for a minute, though, and look at that. He's going after NAAFA-like organizations pretty clearly by staging a faux protest. And what's the response from our side? Crickets. That upsets me as much as the faux protest itself.